Employee Spotlight 2023: Meet SEO Specialist Jacob Lauder

Video Placeholder


Get Help Right Away.

To start 2023 off right, we sat down to get up close and personal with Minc Law’s SEO Specialist Jacob Lauder, a key team member who personifies our firm’s core values: professionalism, empathy and compassion, loyalty, and results.

We spoke to Jacob so that you can get a better understanding of what he does at the firm, why he chose Minc Law, and what he does when he isn’t checking the SERPs or improving the Minc Law website user experience.

Say Hello to Jacob: a Husband, Father, & Growth-Driven SEO Professional

Jake and his family

Born in Payson, Utah but raised in Sylvania, Ohio, Jacob moved to Cleveland after graduating with a degree in Business Administration from Brigham Young University–Hawaii.

Often referred to as the in-house ‘Website Guy’ at the firm, Jacob brings a wide array of experience and tools to the marketing table here at Minc Law. Jacob’s mission is to ensure that when potential clients land on the Minc Law website, they find clarity in their situation and understand the remedies available to them. Jacob does this by authoring content for the Minc Law Resource Center, working with technical teams and developers to diagnose website issues, and performing web page optimizations across the site.

As a marketing professional, Jacob understands the importance of establishing and cultivating a positive online reputation and the devastating impact caused to both individuals and businesses when defamatory content, such as fake consumer reviews or sensitive information, is published.

His work on the Minc Law website acts as the bridge and direct connection between clients coming to the site potentially in their worst moments and our team of dedicated attorneys and legal professionals.

When not optimizing or diagnosing the Minc Law website, Jacob enjoys spending time with his wife and son, running, snowboarding, and surfing. Jacob also served on a one-year mission trip for his church in Bolivia after graduating high school and speaks fluent Spanish.

What Minc Law Team Members Have to Say About Jacob

Jake always goes above and beyond to help out where he can, even if it is something completely outside of his job description like translating letters for the attorneys. He has a great disposition and is a pleasure to work with.
-Caroline Ford, Attorney


He always has a positive attitude and is very easy to work with. He maintains a polite, respectful, and humble demeanor no matter whether he is dealing with leadership, attorneys, admin, or vendors. He steps up when needed, even if it is not within the scope of his job duties such as looking into website questions the attorneys encounter or translating documents from Spanish. He is consistently professional and gets good results on the projects he is assigned.
-Daniel Powell, Managing Partner

What Do You Do Here at Minc Law?

As the SEO Specialist at Minc Law, I play a crucial role in ensuring that our website is optimized for user experience and effectively communicates the information and resources that potential clients need when dealing with issues related to defamation and harassment.

My job involves a wide range of responsibilities, from conducting keyword research and on-page optimization to monitoring and analyzing website traffic and engagement metrics. By staying on top of the latest trends and best practices in SEO, I identify areas for improvement and implement strategies that help drive organic traffic to our site.

But my work goes beyond just optimizing the technical aspects of our website. At Minc Law, we are committed to providing the highest level of service to victims of defamation and harassment around the world. That means not only ensuring that our website is easy to navigate and full of valuable resources but also empathizing with the needs and pain of our clients.

Through my work as an SEO Specialist, I strive to make a positive impact on the lives of those who turn to Minc Law for help. By optimizing our website and making it more accessible to those who need our services, I am helping to ensure that more people can find the information and support they need to fight back against defamation and harassment.

What Do You Like Most About Working at the Firm?

One of the things I value most about working at Minc Law is the collaborative atmosphere. From the moment I started working here, I have felt supported and encouraged to share my ideas and opinions openly and honestly. This culture of candor and collaboration allows us to work together as a team to achieve our common goals.

At Minc Law, we recognize that every team member has unique perspectives and experiences that can contribute to the success of our company. By encouraging open and honest communication, we can tap into the full potential of our team and come up with innovative solutions to complex challenges.

What is Your Definition For Success? For Both the Firm & Yourself

The success of an SEO Specialist at a law firm can be defined in a number of ways, but ultimately it comes down to increasing the visibility and credibility of the firm’s website in search engine results pages (SERPs) and driving organic traffic to the site. This can be achieved through a combination of on-page optimization, technical SEO, content creation, and link-building strategies, among other tactics.

What’s Your Personal Motto?

My personal motto is, “Be the guy your dog thinks you are.” It encourages me to live up to the idealized image that my dog has of me – to be kind, compassionate, loyal, and dependable.

What is Your Favorite Movie?

I have two favorite movies. I love “The Shawshank Redemption” and “Shutter Island”. “The Shawshank Redemption” is a masterpiece of storytelling, with characters that are so well-developed and a plot that is both heart-wrenching and inspiring. I love the movie “Shutter Island” because of the way that the movie tackles complex themes like mental illness and the human psyche.

What is Something People Don’t Know About You?

Jake running a marathon

Something people don’t know about me is that I lived in Peru and Bolivia for a year as a missionary, where I learned to speak Spanish fluently and gained a deeper understanding of different cultures and perspectives. It was a challenging but rewarding experience that taught me important life skills such as adaptability, perseverance, and empathy.

Following my mission, I attended a school in Hawaii for my undergraduate education, which was another incredible experience that further shaped who I am today. Hawaii’s rich culture, diverse community, and stunning natural beauty made for a unique and enriching learning environment. I was fortunate to have opportunities to participate in community service projects, cultural events, and outdoor activities that broadened my horizons and challenged me to think outside the box.

What is Your All-Time Favorite Memory?

After my wedding day and the birth of my son, one of my all-time favorite memories has to be skydiving on the North Shore of Oahu into a circular rainbow below me, otherwise known as a ‘Glory’.

Skydiving in Oahu provides a unique perspective on the island that you can’t get from the ground. It’s an opportunity to see Oahu from a whole new vantage point, and it’s a thrilling way to experience the island’s natural beauty and awe-inspiring landscapes.

When You’re at Work, How Do You Motivate Yourself

I find motivation in knowing that every action we take to produce and optimize our legal content has a direct impact on the lives of hundreds of thousands of people every year, whether they retain us as a client or whether they simply leave our website more confident and informed on their particular situation and available solutions.

What Are You Most Proud of Working on During Your Time Here at Minc Law?

As the SEO specialist at Minc Law, I am most proud of our website’s outstanding performance and the positive impact it has had on millions of users. In just a few short years, we have transformed our website into a comprehensive legal resource center that has provided invaluable information and guidance to people across the globe who are facing issues related to defamation, harassment, and online privacy.

Through a strategic approach to SEO and content creation, we have been able to increase our website traffic and engagement exponentially, with over a million users benefiting from the articles and videos found in our Legal Resource Center. This is a testament to the hard work and dedication of our team and the importance of providing accessible and accurate, comprehensive legal information to those who need it most.

Get Started With Your Internet Defamation or Online Harassment Issue Today


“I work very closely with Minc Law on a B2B educational basis.

I have to say they’re one of the greatest law firms I’ve got the pleasure of working with (I work with a few different law firms).

The content on their website is super educational and whether you end up using the service or not, there is plenty of information available on the website to educate yourself.

Looking at the website from a B2B basis, the layout for the information is easily navigable.

The team at Minc Law are also super helpful! They’re very responsive and get back to you on emails/calls at a fast speed.

I would 100% recommend this firm whether its working with them B2B or as a client looking to use their service!”

Barlin K

Oct 26, 2022

If you or your business is the target of defamatory internet attacks or online harassment, reach out to schedule your initial, no-obligation consultation by calling us at (216) 373-7706, speaking with a Chat specialist, or filling out our online contact form.

Minc Law banner featuring all Minc Law attorneys


Related Posts