Crisis PR Services
Is a Crisis Threatening Your Reputation & Livelihood?
We Provide the Support You Need to Control the Narrative and Defend Your Brand.
When a crisis strikes, there’s no time to waste. Every moment matters in protecting your reputation and business. Our experienced team of attorneys, PR experts, and digital strategists works quickly and decisively to help you regain control, minimize damage, and safeguard your future. Whether you’re facing a viral social media post, defamation, or a legal dispute, our team has the skills and strategies to protect what matters most.
What is Crisis PR?
Crisis PR (Public Relations) is a specialized approach to managing and mitigating the impact of public incidents or controversies that could damage an individual’s or organization’s reputation. Unlike general PR efforts, which are often proactive and focused on building positive brand awareness, crisis PR is inherently reactive, designed to contain and resolve threats to reputation as quickly and effectively as possible.
At Minc Law, our approach to crisis PR is rooted in expertise and experience handling high-stakes, fast-evolving situations. We understand that every crisis is unique, requiring a customized approach that addresses not only the immediate concerns but also anticipates and mitigates future risks. Our goal is to help clients regain control over their narrative, minimize the negative impact, and emerge from the crisis with their reputation intact.
Why Crisis PR Matters
In today’s hyperconnected digital environment, news—particularly negative news—spreads rapidly, often reaching millions within minutes. Whether through social media, news outlets, or online forums, negative information can quickly shape public perception and generate far-reaching consequences. Crisis PR strategies are designed to counteract this rapid spread by:
- Containing Misinformation: Quickly identifying and addressing any inaccuracies or harmful narratives before they proliferate.
- Mitigating Reputational Harm: By acting fast, we help clients reduce the damage to their public image and avoid long-lasting harm.
- Providing Clarity: Well-constructed crisis communications help deliver a clear and cohesive message to the public, helping control the narrative.
- Safeguarding Business Continuity: By managing public perception and media interactions, crisis PR helps maintain operational stability, ensuring that a crisis doesn’t disrupt the organization’s core functions.
Types of Crises We Manage
At Minc Law, we address some of the most pressing and sensitive crises, including:
- Viral Social Media Posts or Damaging Media Coverage
- Defamatory Online Content, Reviews, or Accusations
- Leaked Confidential Information or Security Breaches
- Executive Misconduct Allegations or Public Scandals
- High-Profile Lawsuits or Regulatory Issues
- Negative Online Campaigns or Competitor Attacks
How We Can Help
We have extensive experience in the following areas.
Crisis Situation Assessment and Strategic Planning
When a crisis emerges, our crisis communication team moves swiftly to evaluate the situation, identify threats, and develop a strategic action plan. Our assessment includes analyzing audience sentiment and devising targeted communications to regain control of the narrative and contain potential damage.
Pre-Publication Counseling
Some of our most significant successes are the stories that never make it to print. Our team intervenes with publications to address inaccuracies and ensure editors exercise caution, preventing potential hit pieces from damaging your reputation.
Crisis Communications and Media Relations
Our team manages all media inquiries, crafts strategic messaging, and provides brand impact consulting to ensure your message reaches the right audience in a clear, professional way. We also offer media training, equipping your spokespeople to handle press interactions confidently and accurately.
Reputation Repair Campaigns and Content Removal
A crisis can bring harmful content online, from negative articles to defamatory blog posts and social media entries. Our attorneys and reputation management specialists work together to identify, suppress, or legally remove this content. Using both technical and legal solutions, we restore your online reputation and limit the impact of harmful information.
Defamation Lawsuits
When facing defamation or malicious online attacks, legal action may be necessary. Our attorneys are highly skilled in defamation law and will issue cease and desist letters, file defamation lawsuits, and pursue other legal remedies to stop reputational harm.
Suppression of Negative Search Results
Our team uses advanced techniques to push harmful content lower in search rankings, reducing its visibility. Through a combination of technical expertise and strategic SEO practices, we help ensure that favorable content dominates your search results.
Proactive Reputation Management
Long-term reputation management protects against future crises. Our team develops proactive strategies, including ongoing reputation monitoring, crisis prevention planning, and targeted content creation. This approach builds resilience and positions you to respond effectively to any future reputational threats.
Ongoing Reputation Monitoring
Reputation management doesn’t stop when a crisis ends. We offer continuous monitoring to track new mentions, reviews, and online posts that may impact your reputation. By staying vigilant, we can quickly address potential threats and preserve your positive image over time.
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Why Choose Minc Law?
Unmatched Expertise
We exclusively focus on defamation and reputation attacks, utilizing cutting-edge cyber investigation tools and legal strategies.
Proven Track Record of Success
We bring experience and innovation to the table, having successfully resolved thousands of cases and earned 7+-figure verdicts and settlements.
Trusted, Licensed Professionals
Our team handles each case with sensitivity, urgency, and care, ensuring that your unique needs are met with a personalized approach.
Client Testimonials
See What Our Clients Have To Say.
Meet Your Attorneys.
Learn more about our team and their backgrounds:
Recent Minc Law Victories
See our latest court victories, substantial monetary damages, and public apologies for satisfied clients.
Executive Reputation Restored After False Allegations
Our client, a high-profile executive, was publicly accused of unethical behavior, leading to a media storm and damage to their reputation. We quickly developed a crisis communications strategy, crafting a public statement and engaging key stakeholders to control the narrative. Through targeted outreach and media coordination, we helped the executive regain public trust and secure positive media coverage, restoring their reputation.
Veterinary Clinic Recovers from Influencer’s False Accusations
An online influencer falsely accused our client, a veterinary clinic, of mistreating her pet, resulting in a wave of negative social media attention. We filed a defamation claim and collaborated with the client on a crisis communication strategy. As part of a pre-trial settlement, the influencer issued a public retraction, apologized to her followers, and compensated the clinic, allowing our client to rebuild their reputation.
Social Media Campaign Redirected After Viral Backlash
A national retailer faced intense backlash following a viral social media post that misrepresented the company’s stance on a sensitive issue. Our team stepped in to manage the situation, issuing a clear and empathetic public statement and guiding the brand in ongoing media outreach. Through strategic content and engagement, we reshaped the conversation, restoring customer confidence and mitigating further reputational damage.
Professional Services Firm Defends Against Online Smear Campaign
A consulting firm faced an organized online smear campaign from a competitor, leading to false reviews and defamatory blog posts ranking on search engines. We acted quickly, issuing cease and desist letters and removing defamatory content while launching a reputation repair campaign. Our strategy improved the client’s search visibility with positive, accurate content, successfully restoring their professional image.
Doctor Cleared of False Online Allegations
Our client, a respected doctor, was anonymously accused online of unethical practices, severely impacting patient trust. We quickly identified the source of the defamatory post and took swift legal action, resulting in the removal of the content and a formal retraction and apology from the responsible party. This allowed the doctor to continue their practice without further reputational harm.
Law Firm Fights Back Against Fake Review Attack
A law firm discovered they were being attacked online with 100 false and fake reviews on their Google business pages. Through litigation, we identified several parties involved in the conspiracy, leading to the removal of many reviews. During the process, our firm won an appeal after the state court initially deemed the fake reviews as “opinion.” The decision was reversed and remanded.
Frequently Asked Questions
Our integrated approach combines legal expertise with crisis communications and online reputation management, enabling us to address both the public relations and legal aspects of a crisis. This holistic strategy is designed to protect our clients on all fronts, helping them regain control quickly and prevent further harm.
Our team handles media inquiries, crafts press statements, and provides spokesperson training to ensure that your message is communicated accurately and professionally. We work with you to control the narrative, manage public perception, and reduce misinformation.
Yes, we provide long-term reputation management and monitoring services to help prevent future issues. Our proactive reputation management strategies include content creation, reputation monitoring, and crisis prevention planning to ensure lasting protection for our clients.
What if the negative information is published internationally?
You should file a defamation lawsuit within your state’s statute of limitations period, which typically ranges from one to three years. Waiting too long may result in your case being dismissed, so it’s essential to consult with an attorney promptly.
The amount of money you can receive from a defamation lawsuit depends on factors such as the severity of the harm caused, the extent of publication, and any actual financial losses you incurred. Some defamation cases result in multi-million dollar awards, while others may have more modest outcomes.
The cost of our services depends on the complexity and urgency of the situation. We offer customized solutions tailored to each client’s unique needs, so pricing can vary accordingly. During an initial consultation, we’ll discuss your specific crisis and provide a transparent estimate based on the services required. Our goal is to offer effective, strategic support that protects your reputation and delivers value in the most efficient manner possible.
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