Jake Lauder
SEO Specialist
Jake Lauder’s focus is on creating a positive user experience that enables the Minc Law website readers to quickly find the website and access answers for their urgent questions and concerns related to internet defamation, online harassment, and extortion. As “the website guy”, his goal is to make sure that when users leave the Minc Law website they have found clarity in their situation and have an understanding of the remedies available. Minc Law assists people at extremely vulnerable and tumultuous times in their lives and it’s Jake’s mission to help guide these readers to the firm’s website to find the educational content, answers, and options available to them.
Jake’s knowledge of Google’s algorithm, policies, and best practices helps him implement the latest strategies, techniques and tactics to increase the number of relevant visitors to the site and quickly reach those affected. Jake also authors content and performs web page optimization across the Minc Law website to ensure search results are relevant & pages are helpful and easy to navigate.
While Jake never envisioned himself working in-house at a law firm, it was Minc Law’s culture and niche practice area that piqued his interest. As a marketing professional, Jake understands the importance of having a positive online reputation and the impact defamation can have on businesses and individuals. He knows that the personal brand of an owner is in lockstep with the reputation of his or her business and recognizes the devastating impact that can be inflicted to a business and individual when negative reviews, sensitive information and defamatory statements are posted. His work on the website directly connects people who are impacted by any type of internet defamation with the attorneys and team at Minc Law.
In his free time, he enjoys spending time with his wife and son, running, snowboarding, and surfing.

Jake’s Client Testimonials
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Education
University of Toledo (Associate’s Degree, General Studies)
Brigham Young University – Hawaii (Bachelor’s Degree, Business Administration & Management, Marketing & Operations Concentration)
Awards
Minc Law Publications
- Effective Strategies for Hotels to Cultivate a Positive Online Reputation (February 2023)
- Common Reputational Risk Examples All Businesses Should Learn to Identify & Manage (September 2022)
- The Business Owner’s Guide to Review Management (August 2022)
- The Importance of Brand Reputation to Stakeholders (August 2022)
- The Importance of Online Reviews: 50+ Key Statistics to Know (August 2020)
Languages
- Spanish
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